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CourseDigital MarketingBeginner

Digital marketing essentials: SEO, ads, social and analytics

How modern marketing actually acquires and keeps customers: the funnel and key metrics, SEO, Google and Meta ads, social media and content, email and automation, and measuring everything in GA4, with the numbers interviewers expect you to calculate.

10 min · 5 lessons

Lessons

  1. 1Marketing foundations: funnels, channels and the numbers2 min
  2. 2SEO: getting found on Google2 min
  3. 3Paid ads: Google Ads and Meta Ads2 min
  4. 4Social media, content and email marketing2 min
  5. 5Analytics, attribution and planning a campaign2 min

Keep going

Interview questionsBeginner

Top 10 digital marketing interview questions

10 min · 10 questions

CourseBeginner

HTML and CSS essentials for modern web developers

8 min · 4 lessons