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Certificate courseData & AnalyticsBeginner
Business Data Analytics
Turn messy business data into decisions: define the right metrics, clean data in Excel and SQL, avoid statistical traps, analyse funnels, cohorts and A/B tests, and present insights leaders act on.
About 1 h of reading, plus practice5 modules · 25 quiz questions · final exam
Skills you'll learn
What you'll be able to do
- Turn a vague business question into a precise metric and analysis plan
- Clean and combine data with lookups, pivot tables and SQL
- Summarise data correctly and spot misleading averages and correlations
- Analyse funnels, retention cohorts and A/B tests the way product teams do
- Present findings as clear charts and recommendations
Syllabus
- 1
From business questions to metrics
5 min5-question quiz- Start with the decision
- What makes a good metric
- Kinds of metrics
- Core business metrics to know
- Segment before you conclude
- Scope and expectations
- Summary
- 2
Cleaning and combining data
5 min5-question quiz- First, profile the data
- Common problems and fixes
- Excel skills that every analyst uses
- Joining datasets correctly
- Reproducibility
- Summary
- 3
Statistics that keep you honest
5 min5-question quiz- Mean, median and distributions
- Rates need the right base
- Correlation is not causation
- Simpson's paradox
- Sampling and uncertainty
- Seasonality and comparisons over time
- Regression to the mean
- Summary
- 4
Funnels, cohorts and A/B tests
5 min5-question quiz- Funnel analysis
- Cohort analysis and retention
- A/B testing
- The mistakes that invalidate tests
- When you can't run an experiment
- Summary
- 5
Communicating insights and driving decisions
5 min5-question quiz- Lead with the answer
- Choose the right chart
- Make charts honest and readable
- Dashboards that get used
- From insight to recommendation
- State caveats without drowning the message
- Working with stakeholders
- Ethics and privacy
- Summary
- ★Final exam & certificate15 questions · 30 minutes · 70% to pass · 3 tries
Your certificate
HireSol certified in Business Data Analytics
Signed by HireSol and verifiable online with its own ID. Download it as a PDF, add it to LinkedIn in one click, and it shows on your HireSol profile to companies.
Questions
- Who is this course for?
- College students, freshers and anyone switching careers who wants a job-ready grounding in Business Data Analytics. It's a beginner course; every module explains the ideas with worked examples from real jobs.
- Is the course online and self-paced?
- Yes. It's fully online: about 1 hours of reading across 5 modules, on your phone or laptop, whenever it suits you.
- How do I get the certificate?
- Pass the quiz at the end of each module (70% or more), then the final exam: 15 questions drawn from a larger pool, 30 minutes, 70% to pass, 3 tries. Your certificate is issued the moment you pass.
- Can recruiters check that my certificate is real?
- Yes. Every certificate has its own page on hiresol.cloud with an ID and a digital signature from HireSol, so anyone can verify your name, the course, your score and the date.
- What happens if I fail the final exam?
- You have 3 tries, with new questions each time. If all 3 miss the mark, the course locks and you can unlock it again to start over.