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Certificate courseMarketingBeginner
Performance Marketing
Run paid acquisition the way growth teams do: unit economics, Google Search and Meta campaigns, tracking and attribution, creative testing, scaling budgets and reporting what really drove results.
About 1 h of reading, plus practice5 modules · 25 quiz questions · final exam
Skills you'll learn
What you'll be able to do
- Calculate CAC, LTV, ROAS and payback and decide what you can afford to spend
- Structure Google Search campaigns with the right keywords, match types and bidding
- Run Meta campaigns with sound audiences, creatives and budgets
- Set up UTMs, pixels and conversion tracking and choose an attribution approach
- Test creatives, scale budgets safely and report incremental results
Syllabus
- 1
Funnels and unit economics
4 min5-question quiz- The marketing funnel
- The core metrics
- Unit economics: what can you afford to pay?
- ROAS, break-even and the profit you actually make
- Blended versus paid CAC
- Setting targets
- Summary
- 2
Search advertising with Google Ads
5 min5-question quiz- How the auction works
- Account structure
- Keywords and match types
- Writing search ads
- The landing page matters as much as the ad
- Bidding strategies
- Other Google formats in brief
- Weekly search hygiene
- Summary
- 3
Social advertising with Meta
5 min5-question quiz- Campaign structure
- Targeting today: broad with good signals
- Creative is the targeting
- Budgets and the learning phase
- Lead ads and messaging
- Reading Meta results
- Policies and brand safety
- Summary
- 4
Tracking, attribution and privacy
5 min5-question quiz- UTM parameters
- Pixels, tags and conversion events
- Server-side tracking
- Attribution: who gets the credit?
- Incrementality: the question that matters
- Privacy and consent
- Summary
- 5
Testing, scaling and reporting
5 min5-question quiz- A testing system, not random tweaks
- Creative testing in practice
- Scaling budgets
- Budget allocation
- Reporting that leaders trust
- Common mistakes to avoid
- Working with other teams
- Summary
- ★Final exam & certificate15 questions · 30 minutes · 70% to pass · 3 tries
Your certificate
HireSol certified in Performance Marketing
Signed by HireSol and verifiable online with its own ID. Download it as a PDF, add it to LinkedIn in one click, and it shows on your HireSol profile to companies.
Questions
- Who is this course for?
- College students, freshers and anyone switching careers who wants a job-ready grounding in Performance Marketing. It's a beginner course; every module explains the ideas with worked examples from real jobs.
- Is the course online and self-paced?
- Yes. It's fully online: about 1 hours of reading across 5 modules, on your phone or laptop, whenever it suits you.
- How do I get the certificate?
- Pass the quiz at the end of each module (70% or more), then the final exam: 15 questions drawn from a larger pool, 30 minutes, 70% to pass, 3 tries. Your certificate is issued the moment you pass.
- Can recruiters check that my certificate is real?
- Yes. Every certificate has its own page on hiresol.cloud with an ID and a digital signature from HireSol, so anyone can verify your name, the course, your score and the date.
- What happens if I fail the final exam?
- You have 3 tries, with new questions each time. If all 3 miss the mark, the course locks and you can unlock it again to start over.