Apoorv Verma IIM Trichy
PGPM candidate at IIM Tiruchirappalli skilled in brand management, trade marketing and business development
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Tasks completed
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Average score
0
Certificates
0
Badges
5
Internships & jobs
About
I am a brand and growth specialist with experience spanning rural shopper insights to luxury retail. I have driven market entry and tripled brand footprint in the spirits industry, led field research at Nestlé, and founded a protein-bar venture concept. I bring strong skills in B2B sales, GTM strategy, and stakeholder management across hospitality, FMCG and D2C sectors.
Skills
Experience
Commercial Development Intern · Nestlé India
Apr 2026 – Jun 2026
Internship
Executed shopper research across West Zone tracking 263+ interactions; mapped coffee decision trees, analysed seasonal sales, evaluated distributor operations and delivered strategic trade marketing recommendations.
Business Development Executive · Aspri Spirits Limited
Jul 2023 – May 2025
Work experience
Led MP market entry; tripled Jägermeister footprint from 40 to 120+ outlets; managed B2B sales for 55+ SKUs, built 150+ HORECA partnerships, and handled key account contracts with IHCL, Social & One8.
Event Coordination - Hospitality Duties · Rashtrapati Bhavan, New Delhi
Jul 2022 – Jul 2022
Volunteering / leadership
Selected for hospitality and official-waiting duties at high-level state banquets including Chiefs of Staff Dinner and Council of Ministers' Dinner.
Institutional Representation · IIM Tiruchirappalli
Volunteering / leadership
Led IIM Trichy's representation for National Social Responsibility campaign under Government initiative.
Senior Core Member - Infrastructure & IT Committee · IIM Tiruchirappalli
Volunteering / leadership
Resolved 760+ AC tickets in 2-day TAT for 900+ students; orchestrated 3-day inter-hostel event engaging 1,200+ students; first-responder POC for 120 residents; supported 28 clubs at 100+ events.
Intern · Unschool India
Internship
Exceeded sales quotas driving 30% revenue increase; headed talent acquisition recruiting and training interns; developed email and call marketing campaigns boosting community engagement.
Pre-opening Intern · Radisson Hotel Group
Internship
Ensured operational readiness rotating across core departments during pre-opening phase; supported bakery launch, menu design and in-room dining operations.
Intern · Nutra On Organics
Internship
Optimised Amazon back-end SEO and content listings; generated sales leads via 100+ cold calls and field outreach; elevated brand engagement through influencer marketing and strategic alliances.
Projects
Founder - Immersion
Happy Hens Farms
Identified ₹124 crore protein-bar white space; formulated phased GTM strategy; devised India's first egg-white protein bar concept; evaluated manufacturers and FSSAI compliance; secured confirmed internship offer.
Marketing of Services - Tata 1mg
Academic Project
Analysed business model, consumer behaviour and service marketing strategy mix for Tata 1mg.
Education
Indian Institute of Management Tiruchirappalli
MBA, PGPM
2025 – 2027 · Pursuing
Institute of Hotel Management, Catering & Nutrition, Pusa, New Delhi
B.Sc (HHA), Hotel & Hospitality Administration
2023 · 75.20%
Campion School Bhopal
Class XII
2020 · 81.60%
Certifications & achievements
CBSE Cluster West Zone U-19 Chess Championship · Campion School Bhopal
Achievement / award
Represented the school at CBSE Cluster West Zone U-19 Chess Championship, Surat, Gujarat.
Wiz National Spell Bee · Wiz National Spell Bee
Achievement / award
7th position state-level and 2nd position interschool competition medal winner.
AIR 384 in NCHMCT-JEE · NCHMCT-JEE
Achievement / award
Achieved AIR 384 ranking among 32,603 applicants, securing top 1.2% nationwide placement.
Inside LVMH Certificate · LVMH
Certification
Gained expertise in luxury branding, retail strategy, customer experience and LVMH ecosystem business models.
Google Digital Marketing & E-commerce Certificate · Google
Certification
Completed seven-course professional certificate covering digital marketing, e-commerce, customer engagement, email marketing, analytics and customer loyalty.
Leadership Skills Certification · IIM Ahmedabad
Certification
Completed certification under Prof. Vishal Gupta strengthening leadership, influence, decision-making and stakeholder-management capabilities.