Hardik Hemant Chikhalikar PGP
MBA Candidate & International Business Graduate skilled in Digital Marketing, SEO, and Meta Ads
0
Tasks completed
–
Average score
0
Certificates
0
Badges
2
Internships & jobs
About
I am an MBA candidate at IIM Tiruchirappalli with a BBA in International Business and hands-on experience in digital marketing, SEO, and customer experience. I have improved website traffic by 25% through targeted SEO and reduced cost per lead by 20% via optimized Meta ad campaigns. I bring strong analytical skills, cross-functional collaboration experience, and a passion for data-driven marketing strategies.
Skills
Experience
Marketing and Advertising Club Member · IIM Tiruchirappalli
Jan 2026 – Present
Volunteering / leadership
Executed MAC events including Bid Brand Theory, MACathon, and Marketing Fair. Managed sponsor relationships and drove event ideation and creative strategy to boost engagement.
Marketing Intern · Privus Advisors
Apr 2026 – May 2026
Internship
Translated competitor and brand insights into website guidelines covering messaging hierarchy, IA, tone, content structure, and UX. Analysed 20+ wealth advisory firms across positioning, messaging, trust signals and CTAs.
Customer Experience Executive · First Principle Labs - Onecard
Feb 2023 – Aug 2023
Work experience
Handled 60+ daily inbound calls resolving credit card, billing, and transaction issues. Maintained CRM documentation, trained team members, coordinated with marketing and product teams, and supported fraud prevention efforts.
Projects
Digital Marketing Project
New Theme Insurance Brokers · Jan 2024 – Dec 2024
Boosted insurance lead generation in Pune by 30% in three months. Designed email campaigns achieving 22% open rate and 8% CTR. Benchmarked 5 competitors to improve conversion rates by 12%.
Meta Ads Project
Jan 2024 – Dec 2024
Monitored ad performance via Google Analytics and Meta Ads Manager, reducing cost per lead by 20%. Conducted A/B testing on creatives and landing pages; created client proposals and pitch decks.
SEO Project
Bizregistro · Jan 2024 – Dec 2024
Improved website traffic and CTR by 25% via targeted content, SEO, and optimization. Conducted keyword research, on-page optimization, and supported backlink building through outreach.
Education
Indian Institute of Management Tiruchirappalli
MBA, Business Administration
2025 – 2027 · Pursuing
Brihan Maharashtra College of Commerce, Pune
BBA-IB, International Business
2018 – 2021 · 64.50%
M.T Balwadkar College, Pune
Class XII
2015 – 2017 · 54.77%
DAV Public School, Pune
Class X
2013 – 2015 · 73.80%
Certifications & achievements
Certified Product Manager
Jan 2026
Certification
Certified Product Manager with expertise in product strategy, development, market research, and user insights.
Digital Marketing Certification
Jan 2024
Certification
Completed Digital Marketing certification covering SEO, SEM, social media strategy, and analytics tools.
Google Analytics Certification · Google
Jan 2023
Certification
Certified in Google Analytics with expertise in audience insights, user behaviour, goal tracking, and reporting.
DELF A2 French · French Ministry of Education
Jan 2021
Certification
Certified in DELF A2 French; proficient in basic communication.